Often we talk about markets as if we were speaking about a body of water — a description of the size or depth. I’ve found it is far more useful to think of markets instead like a river with a current. As a founder (the ship’s captain), your job is to find the current, and then build the best ship (product) and team to ride it.
Find a fast current, not a large body of water
Find a fast current, not a large body of…
Find a fast current, not a large body of water
Often we talk about markets as if we were speaking about a body of water — a description of the size or depth. I’ve found it is far more useful to think of markets instead like a river with a current. As a founder (the ship’s captain), your job is to find the current, and then build the best ship (product) and team to ride it.