How to compete against an incumbent: change the atomic unit (even in social)
www.sarahtavel.com
I’ve written before that to compete against an incumbent marketplace, re-imagine the atomic unit. I suspect the same is true in consumer social. Indeed, I’d guess you need four things to be true (besides magic!): A new atomic unit that resonates with large enough segment. It’s important than an incumbent that already has distribution doesn’t copy the atomic unit too quickly.
How to compete against an incumbent: change the atomic unit (even in social)
How to compete against an incumbent: change…
How to compete against an incumbent: change the atomic unit (even in social)
I’ve written before that to compete against an incumbent marketplace, re-imagine the atomic unit. I suspect the same is true in consumer social. Indeed, I’d guess you need four things to be true (besides magic!): A new atomic unit that resonates with large enough segment. It’s important than an incumbent that already has distribution doesn’t copy the atomic unit too quickly.